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How often do you think about the take-out paper cup that holds your coffee?

When you need a weekend away, but don’t want to buy a plane ticket, a city stay fits like a fresh sheet on a perfectly made bed.

Through a picture window at the front of Beyond Flowers on Corydon Avenue, passersby see buckets and buckets of fresh flowers.

Many businesses are mere financial products. Some people are interested in using their business to make money. The type of business they’re in doesn’t matter as much as the financial opportunity. Other people choose work they enjoy doing in a business they care about.

When starting a business, a person quickly faces a decision: Do they want to take the franchise route or the independent route?

One way to look at the world is through a profit maximization lens. There are businesses interested in maximizing profit, and those who aren’t.