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Smallest Viable Market
No product makes it onto the shelf of Wal-Mart unless it appeals to enough people for it to make the retailer money. Go to most local independent businesses and you’ll see that they’re creating something for someone specific – their smallest viable market.
They’re juice the best
Q: Why did Giorgo Mantas and Rob Bohay open Verde Juice Bar?
A: Because they couldn’t concentrate.
Curves Ahead
Ce Soir Lingerie’s Carol Yaschuk is a risk-taker. “You have to be to start your own business,” she said. “You also have to trust yourself.”
Calabria Market: Italian Tradition, Intention and Invention
The girls were toddlers when the family boarded the Leonardo da Vinci ocean liner to Canada. Now Vicky Sartor and Cathy Wozny are the managing partners of Calabria Market and Fine Wines.
Giving to Local Business Gives Back
Hop over a fence. Walk a bit further. Inconvenience yourself. When you go out of your way, people will go out of their way for you.
Living La Belle Vie
La Belle Baguette’s Alix Loiselle played the piano nearly every day from the time he was four years old. He was in university studying music when he had to change his tune.