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Smallest Viable Market
No product makes it onto the shelf of Wal-Mart unless it appeals to enough people for it to make the retailer money. Go to most local independent businesses and you’ll see that they’re creating something for someone specific – their smallest viable market.
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City Bread’s beginnings date back to 1948. Today the bakery is owned by Harvey Goldman. His father, the late Max Goldman bought the business in the 1970s from the Perlmutter family.